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'Godzilla Minus Zero' just made box office history, and it did it without a single U.S. TV ad

Takashi Yamazaki's R-rated sequel opened to $31.6 million domestically and $63 million worldwide, breaking records for a live-action foreign-language film and becoming the first Japanese movie ever shot natively for IMAX.

'Godzilla Minus Zero' just made box office history, and it did it without a single U.S. TV ad

Nobody bought a television spot. That detail alone tells you something. Deadline noted that iSpot data showed zero domestic TV ad purchases for Godzilla Minus Zero, the R-rated sequel Toho and GKIDS quietly dropped into 3,254 North American theaters on November 6. The film opened to $31.6 million over the November 6 to 8 weekend anyway, good for the number one spot and a clutch of records that will take years to unseat.

The most striking: Godzilla Minus Zero broke Hero's record of $18 million for the highest weekend debut for a live-action foreign-language film at the domestic box office. And per The Wrap, the sequel is now the second-highest opening for a non-English live-action film in the U.S., behind only The Passion of the Christ, and only the fourth non-English film ever to hit number one on the American weekend chart.

The predecessor set a high bar. Godzilla Minus Zero's $31.61 million launch was about 2.8 times the $11.42 million domestic opening of Godzilla Minus One in 2023. That 2023 film surprised everyone. This one was expected to outpace it, but not by this much.

What IMAX did for this movie

The IMAX angle is a big part of the story. Godzilla Minus Zero is the first Japanese production filmed for IMAX, using IMAX-certified high-definition digital cameras and imagery and sound optimized for the format. Director Takashi Yamazaki, speaking to UPI, explained why the team held off on shooting Minus One that way: "We opted for just regular IMAX release because there was even questions of whether or not we could complete Godzilla Minus One. So, adding another variable of film for IMAX into the mix when we're still fighting to finish the film, I think, would have been too much."

The patience paid off. IMAX pulled in $21.3 million worldwide, representing 34% of the film's global opening and setting a new record for the biggest IMAX global opening for a Japanese film. Domestically, IMAX represented 40% of the film's box office, the biggest opening weekend domestic market share in IMAX history.

An R rating, 72 years in the making

Yamazaki also went somewhere the franchise never had before. The Motion Picture Association officially rated Godzilla Minus Zero R for "some violent content/bloody images," making it the first Godzilla movie to receive an R rating from the MPA. At the film's New York Film Festival world premiere in September, Yamazaki told Variety that the rating mattered to him creatively: "I think the R-rating, at one point, carried almost a negative connotation. In more modern films, it actually creates a sort of expectation and excitement of, 'Okay, well, they're not censoring anything. Hopefully, we can continue that trend with 'Godzilla Minus Zero.'"

Audiences agreed. Godzilla Minus Zero earned an A on CinemaScore and 96% audience scores, putting it well on pace to pass the $57.1 million U.S. run of Minus One.

A global weekend to match

Overseas added $31.4 million, pushing the film to $63 million worldwide for the weekend. Toho's film beat out Prime Focus Studio and Sony's Ramayana: Rise of a Legend's $55.7 million global total, the bulk of which came from India. Toho opened the film in Japan on November 3, the anniversary of the 1954 original, and it has taken about $17 million there. The film opened in Japan as the highest-grossing opening day for any live-action film in that country's history.

Back in North America, Takashi Yamazaki's sequel finished roughly $11 million ahead of The Cat in the Hat, the weekend's other major wide opener. It also broke the GKids company record, surpassing the $13 million debut of Hayao Miyazaki's The Boy and the Heron.

Meanwhile, in Atlanta

The box office wasn't the only place making noise this weekend. On Friday, November 6, Future surprised fans with a new single titled "Ya Hit," featuring Drake, Travis Scott, and Loe Shimmy, the track dropping without warning. Per Kurrco, the new posse cut will appear on Future's upcoming project, Infinity, though no release date or other details are currently available.

The song was initially previewed at Drake's 40th birthday party last month but only as a collaboration between Future, Travis Scott, and Loe Shimmy, with Drake's verse kept under wraps until the release. Stereogum pointed out that ATL Jacob and London Cyr produced the track, described as a corroded smear of glitchy bass and gothy synth-tones. The song also contains ad-libs from Sexyy Red, who is not officially listed on the track.

Drake's verse landed hardest online. HotNewHipHop noted that the track drew heated discussion thanks to Drake's subliminal diss: "Your album ain't getting no better, it's done, so submit it," he rapped on the cut. Speculation quickly split over whether the target was Jay-Z or DJ Khaled, with some fans still pointing toward Kendrick Lamar given their documented history. Nobody has confirmed a name. The release of "Ya Hit" appears to signal that any rumored tension between Drake and Future, stemming from a 2024 conflict involving Drake and Kendrick Lamar, has been resolved.

Future's Instagram story the same day promoted Lil Baby's new album, Fresh, which also dropped Friday. Three major rap events, one day. The weekend belonged to a Japanese monster and a very busy Atlanta rap scene.

Sources