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Drake finally shows his hand on FOMO, and it's a film, dropping Monday night as 'Brand New Day' rewrites box office history

After weeks of cryptic clues and an Iron Man suit spotted at a Toronto amusement park, Drake confirmed Saturday that 'Fear of Missing Out' is a film, not an album. Meanwhile, 'Practical Magic 2' just knocked Spider-Man off its six-week perch, though the web-slinger may not need the sympathy.

Drake finally shows his hand on FOMO, and it's a film, not an album

For six weeks Drake kept everyone guessing. Old family photos. A CD jewel case mock-up. Footage of him filming at a Toronto amusement park in an Iron Man suit. And then, on Saturday morning, he answered the question nobody could quite crack: Variety reports that Drake dropped a teaser on September 12 confirming that Fear of Missing Out is "a not so short film," set to premiere Tuesday, September 15, at 9 p.m. ET on YouTube.

Not an album. Not a tour announcement. A film.

Complex has the fullest account of how the rollout unfolded. It began quietly on August 12 with a family photo carousel captioned "FOMO 2026," building through cryptic posts, a CD jewel case image, and sightings of Drake filming near a Ferris wheel at Toronto's Canadian National Exhibition in an Iron Man suit. Drake says the film was "directed and scored by the family," which is the kind of detail that raises more questions than it answers.

The trailer footage shows him on a bright green yacht on the water, with a woman speaking in the background asking, "What if I told you there were two versions of your life?" The philosophical narration immediately gave fans something else to investigate, with speculation already building around the identity of the woman speaking and exactly how much music will be woven into the project.

That question is still live. Rolling Stone notes that "Fear of Missing Out" is scheduled to reveal itself on Sept. 15 at 9 p.m. on YouTube, though it remains unclear whether that time is Eastern, Pacific, or local. Billboard covered the teaser as a major music news item the same day it dropped, and The Source pointed out the personal dimension: Drake says the film was "directed and scored by the family," with the OVO Sound account amplifying the announcement on September 12.

The Canadian rapper has remained active in 2026, releasing three albums on May 15: ICEMAN, HABIBTI and MAID OF HONOUR. Drake has already dropped three albums this year, and a fourth would certainly raise some eyebrows. On the New Rory & Mal podcast, Mal floated the idea that FOMO could be a smaller pack of unreleased songs, almost in the spirit of Drake's Scary Hours release, while making clear he had no inside information from Drake. Producers London Cyr and B4uuuuuuuuu both reposted the FOMO teaser, London Cyr previously co-produced "Plot Twist" from ICEMAN. That's the breadcrumb music fans are treating as a real clue.

Earlier this week, Drake made a surprise appearance at Don Toliver's concert in Toronto, performing tracks from his Iceman LP live for the first time. "I just wanna thank Don for having me out tonight," Drake told the crowd. "This is my first time performing the album since it dropped." Whether that cameo connects to FOMO or is simply a separate moment in a very busy 2026 remains unclear.

'Practical Magic 2' dethrones Spider-Man, while Spider-Man quietly makes history

The weekend's other massive story ran on a parallel track. Variety reports that after a six-week streak at No. 1, "Spider-Man: Brand New Day" was finally dethroned by Sandra Bullock and Nicole Kidman's mystical sequel, "Practical Magic 2."

"Practical Magic 2" earned a $13 million opening day from 4,146 locations, setting the $75 million-budgeted film up for a $28 million to $30 million domestic opening weekend. Deadline put the final weekend number at around $30 million, calling it "in the realm of Sandra Bullock openings." The studio had hoped for $30 million to $35 million, per The Hollywood Reporter. Bullock and Kidman reprise their roles as the Owens sisters from the 1998 original that tapped out at $46 million domestically for the entirety of its initial run.

The sequel has had a tough time mystifying critics, holding a 35 percent approval rating on Rotten Tomatoes, only slightly improved over the score of 29 for the original. Audience scores told a different story. CinemaScore polls showed an opening-night crowd that was 75% female, with the highest grades coming from the 35 to 49 demo, who gave the film an A-. The sequel takes place 25 years after the original 1998 cult classic, as the sisters try to break their family curse along with Sally's daughters Kylie (Joey King) and Antonia (Maisie Williams).

Warner Bros. reportedly enters September without a single 2026 release past $100 million domestic, its first time in that position in a quarter-century outside the pandemic, so a No. 1 opening here carries more weight than the raw figure suggests.

Meanwhile the film being dethroned is anything but a loser. Spider-Man: Brand New Day took second place with $8.7 million in its seventh weekend, putting it on course to pass "Star Wars: The Force Awakens" as the all-time domestic box office record holder. Sony's fourth "Spider-Man" adaptation has generated $2.4 billion globally, ranking as the third-biggest release ever behind 2009's "Avatar" ($2.9 billion) and "Avengers: Endgame" ($2.7 billion). The film captured a record-setting $360 million in its domestic debut, officially the biggest debut in box office history.

Also opening this weekend: Disney's music documentary "Oasis: Don't Look Back in Anger," targeting a $5 million to $7 million opening, follows Liam and Noel Gallagher as they reunite for the first time since 2009 on their world tour.

Two events, two very different vibes. One is Drake doing what Drake does: stretching out a mystery until the last possible second, then moving the goalposts just enough to keep everyone watching. The other is the slow-motion conclusion of the biggest domestic box office run in the history of American cinema, playing out in seventh-weekend numbers like a victory lap nobody expected to see this late in the season. Both land Monday night. The FOMO YouTube stream goes live at 9 p.m. ET. The final "Brand New Day" domestic total clicks over sometime between now and then.

Sources