Presley Gerber, son of Cindy Crawford and Rande Gerber, dies at 27

Presley Gerber, son of Cindy Crawford and Rande Gerber, dies at 27

The news broke Sunday evening and has not left the national conversation since. Presley Walker Gerber, a model and the only son of Cindy Crawford and Rande Gerber, has died. A representative for the family confirmed the news to Deadline. He was 27.

According to the Los Angeles County Medical Examiner, he died at a rehab facility. An investigation into the cause is ongoing. TMZ, citing sources, reported a suspected overdose, though that has not been officially confirmed. The family has not addressed the circumstances publicly. "The family is asking for privacy during this very difficult and painful time," a rep told The Hollywood Reporter.

Presley had built his own identity in fashion, even if the spotlight found him first through his parents. He began modeling in his teens alongside his sister Kaia, was signed by IMG Models at age 15, and made his runway debut in a Moschino show in Los Angeles before appearing on the runway for Dolce & Gabbana in Milan and in a Calvin Klein campaign. He went on to walk for brands including Burberry, Bottega Veneta, Tommy Hilfiger, and Ralph Lauren. Gerber modeled in campaigns for Celine, Pepsi, and Omega, and appeared in GQ Style and The New York Times Style Magazine.

He was never shy about the harder parts of his life, either. Gerber had been open about his struggles with mental health and substance abuse, speaking candidly about treatment after being charged with a DUI in 2019. Appearing on the Studio 22 podcast in 2023, he discussed using his platforms to raise mental health awareness, calling the issue "such a big part of my life." He had a series of videos called "Mental Health Mondays" in 2024.

Last month, his sister Kaia Gerber referenced her brother's public battle with addiction in an interview with Vogue. Kaia, 25, most recently appeared in Ryan Murphy's The Shards.

The grief online was immediate. Posting to Instagram Stories on Sunday, Paris Hilton said she was "completely heartbroken" by the news. "Presley, you were such a beautiful soul," Hilton wrote. Fashion photographer Collier Schorr, who worked with both Gerber siblings, remembered him on Instagram. Schorr recalled the "protective brother" who accompanied Kaia to a Teen Vogue shoot, describing the two as so close "they seemed like twins," and added: "I shot Pres a few times, the last being a Hugo Boss campaign. I could feel him struggling to be present under the scrutiny. But how he shone."

Presley's father, Rande Gerber, is a well-known businessman who co-founded the Casamigos tequila brand with George Clooney. His mother needs no introduction. In 2018, Crawford and Presley, 18 at the time, re-created her iconic 1992 Pepsi ad for Super Bowl LII. "We drove to work together that day and we shared the same trailer. And when he was doing his thing, I was just a proud mom watching from the sidelines, trying not to annoy him," Crawford told CBS at the time.

TMZ is reporting that an autopsy has not yet been completed. The Santa Monica Police Department is the investigating law enforcement agency, according to Deadline. No further official information on cause of death has been released as of Tuesday morning.

Resources for those struggling with substance use or mental health: SAMHSA National Helpline, 1-800-662-4357, available 24/7, free and confidential.

Sources

• Deadline: Presley Gerber Dies: Model, Son Of Cindy Crawford & Rande Gerber Was 27
• The Hollywood Reporter: Presley Gerber Dead: Son of Cindy Crawford and Rande Gerber Dies at 27
• TMZ: Cindy Crawford's Son Presley Gerber Dead at 27
• CNN: Cindy Crawford's son, model Presley Gerber, dies at 27
• ABC7: Cindy Crawford's son Presley Gerber dies at 27
• CBS News Los Angeles: Presley Gerber, son of Cindy Crawford and Rande Gerber, dies at 27