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'Spider-Man: Brand New Day' is $1.4 million from rewriting movie history, and a 28-year-old witch movie just handed it the perfect sendoff

'Practical Magic 2' finally dethroned Tom Holland's Spider-Man after six consecutive weeks at number one, and now the film it beat is about to become the highest-grossing movie ever at the North American box office.

'Spider-Man: Brand New Day' is $1.4 million from movie history, and a 28-year-old witch movie just handed it the perfect sendoff

Two things happened at the box office this past weekend that, separately, would each be a pretty good story. Together, they're genuinely hard to explain without sounding like you're making it up.

According to Variety, Practical Magic 2 opened Friday to $13 million at 4,146 North American screens and landed at number one for the weekend with $30 million. That knocked Spider-Man: Brand New Day off its six-week streak at the top of the domestic chart, falling to Sandra Bullock and Nicole Kidman's mystical sequel. Fine. But here is where it gets surreal.

'Spider-Man: Brand New Day' is on the cusp of breaking the record for highest-grossing film at the domestic box office of all time after pulling in another $8.4 million over the weekend. The Sony-distributed film now holds a domestic haul of $935.2 million, only about $1.4 million short of the all-time record for highest-grossing film in North America, set by 'Star Wars: The Force Awakens' in 2015 with a $936.6 million lifetime gross.

Despite losing the number-one spot, Brand New Day broke another record, undoubtedly the biggest of its remarkable run. This weekend the movie generated around $9 million at the domestic box office, taking its running total to $935 million, and on Monday it is expected to become the highest-grossing movie in domestic box office history. Analysts expect Sony to keep the film in theaters as it pursues an unprecedented $1 billion in unadjusted domestic ticket sales.

Think about the timeline. The film secured the biggest domestic debut in box office history with $360 million, as well as the second-largest global debut of all time with $932 million. It swung past the $900 million mark domestically in 36 days, compared with The Force Awakens' 50 days. And now, in its seventh weekend, after being dethroned by witches, it's about to own the biggest domestic run any movie has ever produced.

Globally, Brand New Day still sits behind 'Avengers: Endgame,' which grossed $2.8 billion in 2019, and 'Avatar,' which grossed $2.9 billion. But with $2.4 billion worldwide so far, it is among the five highest-grossing films in history and by far the biggest movie of 2026.

On the other side of this weekend: a cult film from 1998 resurfaces

The movie that finally ended Spidey's run has its own wild backstory. The original Practical Magic bombed in 1998, opening to just $13 million against a budget of $75 million and reaching only $94 million worldwide, before achieving cult classic status after its home video release. The franchise built its following on cable, home video, and eventually a marathon streaming run on HBO Max, which is presumably what convinced Warner Bros. to greenlight a sequel nearly three decades later.

Earning a B+ CinemaScore from audiences, Practical Magic 2 opened to around $30 million domestically, directed by Susanne Bier and launching in over 4,000 North American locations on a $75 million production budget. The sequel stars Bullock and Kidman reprising their original roles, alongside newer cast members Joey King, Lee Pace, and Maisie Williams.

The opening is now Nicole Kidman's top debut as a lead or co-lead. Her previous high was $22.8 million for 2005's The Interpreter with Sean Penn. For Warner Bros., the timing mattered beyond the numbers. The studio reportedly entered September without a single 2026 release past $100 million domestic, its first time in that position in a quarter-century outside the pandemic, so a number-one opening carries more weight than the raw figure suggests.

The year-to-date domestic total for 2026 now stands at $7.5 billion after a hot summer, marking a 19 percent improvement over this point last year. So the industry, broadly, is having a very good year, and this particular weekend, strange as it is, fits.

Why people are actually talking about this

The conversation around Brand New Day has been building all summer, but Monday's expected crossing of The Force Awakens' long-standing record feels different. That Star Wars benchmark has held for eleven years. It stood through Endgame, through No Way Home, through Avatar's re-releases. Given the gap between films at this level, it looks like Spidey will hold on to this record for quite some time.

On social media, the double-storyline weekend kept fans of both properties energized. Practical Magic fans, many of whom have watched the original every Halloween for two decades, are treating this sequel as something closer to a cultural event than a sequel. Spider-Man fans, meanwhile, are tracking the daily grosses the way sports fans track standings in a tight playoff race. The film opened to excellent reviews and has settled at a 90% critics' score and a 97% audience score on Rotten Tomatoes.

This marks the first frame without Spider-Man: Brand New Day in the top spot since its July 31 release, after the Tom Holland film led the domestic box office for the past six consecutive weekends. The Odyssey, Christopher Nolan's ancient epic, is also quietly having its own moment: it passed the $600 million mark domestically and became the highest-grossing Universal release in global box-office history, beating Jurassic World's record.

That's three box office records in a single weekend. Weird fall for a movie theater to be open, in the best possible way. The all-time domestic crown flips sometime this week, probably midweek, probably without a ceremony. Just a number on a spreadsheet that nobody who was alive in 1977 thought would ever get there.

Sources