Washington, DC/--°
Updating
Subscribe free
Pop Culture

The Emmys just left broadcast TV forever, and Amazon Prime Video is the new home

After 71 years on network television, the Emmy Awards signed a six-year deal with Prime Video on Tuesday. The show streams free starting in 2027, no subscription required, but the 'Wheel Deal' that rotated the ceremony among ABC, CBS, Fox and NBC is done.

The Emmys just left broadcast TV forever, and Amazon Prime Video is the new home

Tuesday morning, the Television Academy ended something that had been running since Dwight D. Eisenhower was in the White House. According to CNN, the Emmy Awards are leaving broadcast television and moving to Amazon Prime Video under a six-year agreement starting with the September 2027 ceremony. Free to watch. No Prime membership required.

That last part is not a typo. Reuters confirms the show will stream free worldwide, the same arrangement Amazon already uses for Thursday Night Football. You will not need to hand Jeff Bezos's company a dollar to watch TV's biggest night. The Television Academy is betting that removing every barrier to entry is the play that saves the Emmys from a slow ratings death by a thousand cuts.

The numbers justify the panic. The Spokesman-Review reports that the 2026 Emmys on NBC drew 6.8 million viewers, a 10 percent drop from the CBS telecast a year earlier, and down from roughly 16 million two decades ago. NBC staged the ceremony on a mid-September Monday to protect Sunday Night Football, the same report notes, which did not help. The "Wheel Deal," the 31-year tradition of cycling the show among the four major broadcast networks each year, expired with that September 14 broadcast. Mariska Hargitay hosted. It was the last time ABC, CBS, Fox or NBC will air the Emmys for at least six years.

What the deal actually says

The Wrap reports that Television Academy chair Cris Abrego called Amazon's offer a "significant investment," almost certainly above the roughly $8 million per year the broadcast networks paid under the previous 2018 arrangement. Reality Tea cites Variety's reporting that the new deal is worth around $15 million annually, putting the full six-year package at an estimated $90 million. The Television Academy has not confirmed those specific numbers.

The deal also covers the Creative Arts Emmys, the two-night block that hands out technical categories and guest acting prizes. The Wrap adds that Amazon gets rights to additional Emmy-related programming year-round. Think behind-the-scenes content, nominee spotlights, whatever the platform decides to build around the show between ceremonies.

IndieWire points out that the deal gives the Emmys a permanent home through at least 2032, something the rotating network system never offered. Under the wheel, a network could spend heavily to produce a great telecast and then hand the built-up audience directly to a rival the following fall.

What the people running it are saying

CNN quotes Abrego: "Television has never been more global, and the Emmys should be a celebration that the world can share. Now Prime Video audiences in more than 200 countries will be able to experience the Emmys live with no subscription required."

Mike Hopkins, head of Prime Video and Amazon MGM Studios, was direct about his growth strategy. Quartz reports Hopkins told the Associated Press: "I think we're going to be able to increase the viewership over time on this show, age it down, actually bring in a younger audience." He added that Amazon plans to use its platform to promote Emmy nominees to subscribers throughout the year, turning the lead-up to the ceremony into a months-long marketing campaign rather than a few weeks of network promos.

Abrego, for his part, told Gold Derby there were other offers on the table, including a possible renewal of the broadcast rotation, but Amazon's pitch went beyond distribution: "That's what led us toward Amazon."

The bigger picture here is uncomfortable for TV networks

This is not an isolated deal. CNN notes it follows last year's announcement that the Oscars will leave ABC for YouTube beginning in 2029. The SAG-AFTRA Actor Awards already moved to Netflix. The Academy of Country Music Awards left CBS for Prime Video back in 2021. Awards shows, one by one, are clearing out their broadcast homes.

Variety is skeptical the platform change alone solves anything. The outlet's awards column argues that moving to streaming does not automatically grow an audience, and points to the fact that even with a massive global platform behind it, the ratings needle has not meaningfully moved for other shows that made the jump.

The Spokesman-Review also flags a thorny conflict-of-interest question that the Television Academy did not directly address Tuesday: Amazon's own shows will now compete for awards on a platform that Amazon owns and operates. When 'The Boys' or any other Prime Video original lands a Best Drama nomination in 2027, the company hosting the telecast will have a financial stake in the nominees.

According to the same report, broadcast network executives had already been grumbling that the Emmys had turned into a three-hour commercial for streaming. International shows and performers have taken up increasing space in the major categories, and the ceremony has felt less like a domestic broadcast event for years. The Emmys leaving broadcast is less a shock than the formal acknowledgment of something that was already functionally true.

The first Amazon-produced Emmy Awards airs in September 2027. Hargitay's hosting gig, it turns out, was the end of an era that started the year 'I Love Lucy' premiered.

Sources